Senior Brand Strategist and Public Relations Specialist

2 days ago


Sydney, New South Wales, Australia beBeeStrategist Full time $120,000 - $170,000
Job Title: Senior Brand Strategist and Public Relations SpecialistRole Overview

This newly created role offers the chance to lead PR and brand direction, combining public relations, media engagement, and brand development.

The ideal candidate will be a confident communicator and brand strategist who can elevate our company's story on the global stage.

Key Responsibilities:
  • Public Relations
    • Build and maintain strong relationships with influential journalists and industry networks.
    • Develop effective PR strategies, media pitches, and press materials that deliver tangible results.
    • Position senior leaders as credible voices through thought leadership and speaking opportunities.
  • Brand Strategy & Creative
    • Lead the development of innovative brand campaigns and activations that enhance visibility.
    • Ensure consistent and distinctive brand identity across all channels.
    • Guide creative partners and agencies to deliver impactful work.
  • Content & Storytelling
    • Produce engaging content across digital, social, and editorial platforms.
    • Craft clear, persuasive messaging that reflects brand values and differentiators.
    • Support internal communication initiatives that unite employees behind the brand narrative.
  • Performance & Impact
    • Monitor media coverage, campaign outcomes, and brand health metrics.
    • Report on PR and brand performance with actionable insights.
    • Identify new opportunities to expand reach through events, partnerships, and collaborations.


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