Paid Social Media Specialist

2 days ago


Melbourne, Victoria, Australia Canva Full time

About Canva

We're a team of talented individuals who are passionate about empowering everyone in the world to create. At Canva, we believe that design should be accessible to everyone, regardless of their skill level or experience.

Job Description

This role will focus on driving the digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets. As a Senior Paid Social Media Manager, you'll be responsible for developing and executing paid social campaigns that drive engagement and conversions.

Key Responsibilities

  • Develop and execute paid social campaigns that meet business objectives.
  • Collaborate with international growth teams to develop and implement global marketing strategies.
  • Share campaign performance insights and best practices with the team and wider stakeholders.
  • Stay up-to-date with industry trends and developments in paid social advertising.

Requirements

  • 6+ years of digital marketing experience with hands-on keyboard running paid social/paid social campaigns.
  • Deep knowledge of digital landscape, including paid social Audio, Video & paid social.
  • Experience working on international marketing campaigns and stakeholders in performance marketing.
  • Ability to work with complex cross-functional teams/agencies to build integrated campaigns.
  • Strong understanding of brand measurement tools and how to measure/optimize campaigns.


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