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Customer Engagement and Loyalty Strategist

3 weeks ago

Sydney, New South Wales, Australia beBee Careers Full time

We are seeking a seasoned professional to lead our CRM and Loyalty efforts, someone who can drive customer engagement and loyalty through data-driven strategies and effective campaign execution.

Job Requirements

To succeed in this role, you will need to possess a strong background in CRM and digital marketing, with experience in leading teams and driving business growth. You should be able to translate data into actionable insights and have hands-on experience with campaign execution.

Key Qualifications:
  • 10+ years' experience in a similar role, with strong numerical, technical and analytical skills.
  • Proven leadership experience, ideally within a growth-phase or retail environment.
  • Multimarket experience, handling localization, time zone strategies, and multi-language templates.
  • Solid hands-on knowledge of CRM platforms, such as Emarsys (preferred), Salesforce, Braze, as well as other digital platforms Shopify Plus, Yotpo.
  • Proficiency in Google Analytics 4, Excel or Google Sheets, and other analytics tools to extract and interpret data insights.
  • Comfortable defining roadmaps, identifying gaps and driving initiatives that elevate the role of CRM and loyalty within a broader customer and commercial strategy.
  • Experience with data architecture and CRM integrations (e.g., Data feeds, custom event triggers, API usage, webhook management).
  • A strong grasp of digital and email marketing best practices, with hands-on experience designing and executing effective campaigns.
  • Excellent communication and project management skills, with a detail-oriented and methodical approach.
  • Strong leadership presence with a collaborative mindset.
  • A data-driven mindset, with a track record of using analytics to improve performance and drive growth.
  • Resilience, maturity, and a strong commercial mindset.