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National Publicist

2 months ago

Melbourne, Victoria, Australia Myer Full time

About the Role:

We are seeking a highly skilled and experienced National Publicist to join our dynamic Marketing Team at Myer. As a key member of our team, you will play a pivotal role in delivering engaging campaigns that excite our customers while managing key relationships across media, influencers, and talent.

Key Responsibilities:

  • Publicity Strategy & Execution:
    • Develop and execute integrated PR strategies across all Myer categories, including fashion, beauty, home, kids, toys, and philanthropy.
    • Serve as the primary point of contact for media relations across print, broadcast, and digital platforms.
    • Lead and manage key PR initiatives, including seasonal campaigns, store events, talent appearances, brand/product launches, and more.
    • Oversee the management of external agencies and internal stakeholder relationships, including media briefings and spokesperson training.
    • Manage seasonal budgets, reporting, and analytics to track campaign performance and business impact.
    • Provide day-to-day support to the Corporate Affairs team, including issue management, media response, and stakeholder engagement.
  • Talent & Influencer Management:
    • Lead the identification, negotiation, and management of end-to-end campaigns with content creators and influencers on platforms such as Instagram and TikTok.
    • Manage relationships and deliverables for Myer Ambassadors and Talent, covering advertising, media, PR, social media, and events.

About You:

  • A seasoned PR professional with 5+ years of experience, either in-house or agency-side.
  • Experience in the fashion/retail industry and a passion for this space.
  • Proven expertise in managing talent and celebrity partnerships.
  • Strong understanding of influencer marketing, KPIs, and metrics.
  • Exceptional multitasking skills & ability to work under pressure, capable of managing multiple stakeholders and projects with strict deadlines simultaneously.
  • Outstanding communication and collaboration skills, with the ability to build and leverage relationships across internal teams, agencies, and brand partners.
  • Creative problem solver & ability drive engaging PR strategies.
  • Excellent organisational and time management skills with sound attention to detail.

What We Offer:

  • Generous team member discounts on all Myer products.
  • Access to lifestyle leave and volunteer leave.
  • A supportive leadership and team network to set you up for success.
  • Career growth and succession opportunities across the business.

We welcome applications from people of diverse backgrounds and encourage candidates to ask for any adjustments that will support them to be their best through the recruitment process.

We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.