Digital Marketing Strategist

1 week ago

Sydney, New South Wales, Australia beBeeStrategist Full time $85,000 - $90,000
Job Description

As a Digital Marketing Strategist, you will be responsible for leading the development and implementation of Colgate's social media marketing efforts. This role involves creating best-in-class strategies, breakthrough creative content, and leveraging both established and emerging platforms to engage new and existing customers.

You will work collaboratively with the brand team, broader digital hub, and agency partners to harness the power of social media to efficiently and effectively build equity and brand love, ultimately driving sales. You will demonstrate clear mastery of all things social media from a paid and organic perspective, managing our social media efforts from strategy building to implementation, managing an external specialized agency.

This role has no direct reports, but you will develop and publish our own website's homepages and landing pages (both consumer and professional) and YouTube channel, creating best-in-class designs in collaboration with the broader digital hub.

Additionally, you will be responsible for oral care SEO and SEM efforts, supporting the Division Performance Hub team, contributing to strategy, overseeing planning, and communicating results to the local team. You will also manage the agency for all local SEM initiatives.

Responsibilities:
  • Develop and implement social media strategies that drive engagement and sales
  • Manage content creation and agency partnerships to achieve business objectives
  • Lead community engagement and execute influencer campaigns
  • Develop, publish, and maintain website content (homepages, landing pages) and the YouTube channel
  • Enhance user experience, guide development, and conduct thorough quality assurance
  • Manage domain names, optimize information architecture, and maintain CRM lightbox
Requirements:

To succeed in this role, you must have:

  • Education: Degree qualified
  • Experience: 5 years+ working in Social Media Marketing and 3 years' experience in a similar Digital role with website management and SEO/SEM hands-on experience
Preferred Requirements:

Experience in FMCG or agency side on social media/digital/SEM role is a plus.

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