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Marketing Director

2 months ago

Cairns City, Queensland, Australia JLL Full time

About JLL

JLL is a global leader in the real estate industry, empowering businesses and individuals to shape a brighter future. With over 200 years of experience, we have a deep understanding of the ever-changing landscape of real estate and a commitment to innovation and excellence.

Our Mission

We are dedicated to helping our clients envision and create a better world through our expertise in property and asset management, facilities management, and project and development services. Our team of experts works tirelessly to deliver exceptional results and exceed our clients' expectations.

The Role

We are seeking a talented and creative Marketing Manager to join our team at Smithfield Shopping Centre. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans to drive foot traffic, enhance customer engagement, and increase customer loyalty.

Key Responsibilities

  • Develop and execute marketing strategies, campaigns, and initiatives to enhance the overall brand image and customer experience.
  • Collaborate with tenants, contractors, and internal teams to support their marketing initiatives and ensure brand consistency.
  • Manage and leverage digital marketing channels, including social media platforms, website, email marketing, and digital advertising.
  • Plan and execute engaging events, promotions, and activations to attract shoppers and increase dwell time.
  • Conduct market research and analysis to identify trends, stay ahead of competition, and optimize marketing efforts.
  • Create and manage the marketing budget effectively.
  • Measure and analyze the effectiveness of marketing campaigns and make data-driven recommendations for improvement.

Requirements

  • Minimum 3 years of experience in marketing, preferably in the retail or shopping centre industry.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Strong understanding of digital marketing strategies, social media platforms, and content creation.
  • Proven ability to develop and implement successful marketing campaigns and initiatives.
  • Excellent project management and organizational skills, with the ability to handle multiple priorities simultaneously.
  • Experience in event management and coordination is a plus.
  • Proficiency in using marketing analytics tools to measure campaign performance.
  • Creative mindset and ability to think outside the box for innovative marketing ideas.
  • Strong communication and interpersonal skills to collaborate and build relationships with tenants, stakeholders, and team members.

What We Offer

As a Marketing Manager at JLL, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results. You will be empowered to take ownership of your work and make a meaningful impact on our business. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.