Travel Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000

Our company is a leading player in the travel industry, known for innovation and expertise. We have a passionate team that works tirelessly to fulfill travel dreams and shape our future.

Job Summary:

We are seeking a proactive Marketing Manager to work with our team to position us as the tour brand of choice for Australian travel agents and travelers.

The Marketing Manager plays a pivotal role in driving brand growth and managing marketing activities. Reporting directly to the Director of Marketing, this position focuses on executing and coordinating campaigns while overseeing critical projects aligned with our business objectives.

Key Responsibilities:

- Develop and execute marketing tactics using project management software.
- Coordinate with international teams to deliver successful marketing campaigns and brochures.
- Prepare reports on campaign success and insights.
- Review and optimise digital advertising activity including social media (paid & organic) with local and global teams - update content calendar and review posts to maximise engagement; act as community manager.
- Brief advertising to meet specifications and schedule, monitoring campaign success for improvement recommendations. Brief creative (head office & locally) and manage timely dispatch of materials.
- Oversee delivery of partner marketing materials (expo collateral, print, digital, co-op) for over 40 partners, meeting diverse schedules.
- Work with our Australian PR agency to deliver regular media coverage (trade & consumer) including two or three key events annually.
- Ensure marketing materials comply with brand guidelines and regulatory requirements with high accuracy and on schedule.

Requirements:

- **5+ years of marketing experience** within the travel industry, with a clear understanding of travel agents and consortia and how best to support them. Ideally with some experience working with international teams.
- **Project Management**: Demonstrated ability to manage multiple, complex projects simultaneously.
- **Leadership & Collaboration**: Experience leading campaigns with internal & external partners.
- **Analytical Thinking**: Ability to assess marketing performance and recommend improvements.
- **Technical Proficiency**: Advanced user of Microsoft Office. Familiarity with project management software, Photoshop, and Acrobat Professional is desirable.
- **Digital & Social Media Management**: Experience managing and optimising digital activity (owned & earned) including content for social platforms & eDM strategies.
- **Education**: Bachelor's degree in Marketing, or a related field.
- **Communication Skills**: Exceptional writing, proofing, and presentation skills with a keen eye for detail.
- **Flexibility**: Willingness to work outside normal business hours when needed.

Preferred Qualifications:

- Excellent analytical and problem-solving skills, with a strong ability to think critically and make informed decisions quickly.

What We Offer:

- A competitive salary and benefits package.

- Opportunities for professional growth and development.

- A dynamic and supportive work environment.

How to Apply:

Interested candidates should submit their resume and cover letter to apply for this exciting opportunity.

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