Chief Brand Ambassador

6 days ago

Sydney, New South Wales, Australia beBeeBrand Full time $90,000 - $120,000
Job Description

We are seeking an ambitious and skilled Brand Marketing Lead to join our team. This individual will be responsible for delivering on the brand strategy aimed at improving overall awareness of our company as well as building meaningful association of the brand identity with customers and non-customers.

The Brand Marketing Lead will deliver on a diverse range of projects including above-the-line advertising campaigns, partnerships, activations, sponsorships, content, tactical communication strategies and more. They will work alongside a team of specialist marketers, connecting frequently to ensure the brand strategy is pulling through to all facets of the organisation.

Key Responsibilities:
  • Leading and delivering campaigns across above-the-line media, digital and social media to build awareness of our company
  • Developing the strategic and commercial inputs into the annual marketing plan with Growth and Content Leads
  • Identifying key initiatives and tactics that improve meaningful associations of our company and creating long-term preference in the category
  • Ensuring consistency (and distinctiveness) of the brand identity in collaboration with the Creative Lead
  • Owning key brand health metrics and media-mix-modeling to ensure paid media is delivering on commercial outcomes
  • Being the lead point of contact for our external media agency to brief and develop yearly media plans for brand campaigns
  • Liaising with other teams across the business as needed for the running of the campaigns and projects, including keeping strong lines of communication so other stakeholders are clear on what marketing's objectives are.
Required Skills and Qualifications

To succeed in this role, you will need to possess:

  • Extensive experience in brand management and marketing, ideally within a fast-paced, dynamic industry
  • Proven track record of developing and implementing successful, integrated marketing campaigns that drive brand awareness, meaningful association and loyalty with a brand
  • Strong creative acumen with a proven ability to develop innovative marketing concepts taking into consideration the latest marketing trends, technologies, and best practices
  • Ability to align marketing strategies with business goals and long-term brand vision
  • Proficiency in analysing campaign performance and deriving actionable insights
  • Strong interpersonal skills and a team-oriented approach to cross-functional work
  • Knowledge of digital marketing, social media platforms, and emerging trends.
Benefits

As a member of our team, you can expect:

  • A competitive salary and benefits package
  • Professional development allowance
  • Wellbeing allowance
  • Up to 16 weeks of paid parental leave
  • Childcare allowance
  • Extra paid leave during tough times
  • Discretionary performance bonus and talent referral bonus
  • Employee Share Options scheme
Our Culture

We are a dynamic and ambitious company that values diversity and inclusivity. We are proactive about providing an inclusive work environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age or disability status. We are also endorsed by WORK180 as a great employer for women.

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