
Digital Content Manager
4 days ago
Job Description:
The role of Senior Digital Producer involves publishing and maintaining website content, implementing SEO enhancements, executing A/B testing, and working alongside UX/UI Designers, Developers & Digital Analytics to improve Website User Experience.
- Digital Production:
- - Manage website content and layout updates using HBF's CMS.
- - Use HTML, CSS, and Adobe Creative Suite to edit web pages and assets.
- - Collaborate with UX/UI Designers and Developers on digital solutions.
- Website Optimisation:
- - Conduct regular SEO audits, keyword research and competitor analysis.
- - Optimise website content and structure for SEO and performance.
- - Configure and deploy A/B Tests using A/B testing software.
- Campaign Support:
- - Implement and remove campaign content, product content and member communications.
- - Support post-campaign reporting and insights.
- Operational Risk Management:
- - Ensure digital content complies with publishing guidelines, risk and compliance processes.
- - Report issues and support actions to mitigate operational risks.
Required Skills and Qualifications:
We are looking for someone who is self-motivated and passionate with proven experience in digital content publishing and implementing Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO).
Our ideal candidate is also self-disciplined with strong attention to detail, and has a continuous improvement mindset.
- Desirable Skills:
- - Significant experience in digital production, with strong CMS skills.
- - Proficiency in HTML, CSS, JavaScript, and Adobe Creative Suite.
- - Experience with SEO best practices, tools and tagging methodologies.
Benefits:
• FREE Corporate Gold Hospital Insurance (for you and your family)
• 3 additional wellbeing days off a year (on top of our standard 20 days annual leave and 10 days personal leave) pro rata
• 2 volunteering days per year
• 18 weeks paid parental leave
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels
At HBF, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community.
HBF is a place of belonging. We are proud of who we are, and we encourage applications from diverse groups such as Indigenous and Torres Strait Islander people, physical ability, age, sexual orientation, gender identity or expression and family background, including caring responsibilities.
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