Customer Marketing Strategist

9 hours ago

Sydney, New South Wales, Australia EP Healthcare Full time
About the Opportunity

We are seeking a highly skilled Customer Marketing Manager to join our team in North Sydney. As a key member of our marketing and customer care team, you will play a critical role in driving revenue growth and customer engagement.

Key Responsibilities
  • Crafting Customer Journeys: Utilize data to create meaningful customer experiences that drive revenue growth and customer satisfaction.
  • Maximizing Lead Generation: Develop and execute impactful marketing campaigns across various channels, including traditional mail, email, SMS, and customer care.
  • Collaborative Success: Work closely with global and local teams to hit revenue targets and contribute to dynamic marketing team planning.
  • CRM System Implementation: Support the phased rollout of a new CRM system, ensuring smooth integration and utilization.
  • Data-Driven Segmentation: Use data skills to create effective customer segmentation and build clear customer journeys.
  • Omnichannel Campaigns: Drive marketing campaign success with an omnichannel approach, analyzing campaign effectiveness and marketing ROI.
  • Engaging Communications: Design and execute customer communications to foster engagement, upsell, and repurchase.
  • Retail Performance: Enhance day-to-day retail performance through strategic data use, SMART strategies, and flawless execution.
About You
  • Experienced CRM Marketer: You bring a solid background in complex services marketing, preferably in healthcare, though other industries are welcome.
  • B2C Marketing Expert: You have strong skills across all channels, including traditional, digital, and customer call centers.
  • CRM Savvy: Hands-on experience with CRM platforms, especially Microsoft Dynamics, is a plus.
  • Sales-Minded: You have a strong sales mindset and can translate marketing efforts into tangible results.
  • Healthcare Knowledge: You understand healthcare marketing regulations.
  • Data Analyst: Your well-developed analytical skills include Power BI capability.
  • Collaborative: Excellent internal stakeholder management skills and a collaborative mindset are essential.
  • Detail-Oriented: You are agile, with high attention to detail and exceptional process and time management skills.
About EP Healthcare
  • Great Team: Join a team with strong and empowering leadership.
  • Global Growth: Be part of a large global business in an exciting growth phase.
  • Competitive Compensation: Enjoy a competitive base salary, plus super and bonuses, along with numerous other benefits.
  • Central Location: Work in a convenient location just over the bridge in North Sydney.

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