Medical Marketing Professional

2 weeks ago

Sydney, New South Wales, Australia Dexcom Inc. Full time

About Dexcom Inc. and its subsidiaries, Australasian Medical and Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS), we transform diabetes care and management by providing Continuous Glucose Monitoring (CGM) technology.

Our companies form partnerships with leading medical device, pharmaceutical, and scientific innovators to introduce and establish advances in healthcare and science for the benefit of patients and healthcare providers.

Join Our Team:

We are a dynamic Direct to Consumer (DTC) Marketing team where creativity meets impact As a DTC Marketing Specialist, you'll be part of a passionate group dedicated to transforming the landscape of medical device marketing. We strive to deliver magnificent marketing campaigns that resonate with our audience and elevate our brand.

Your Key Responsibilities:
  • You will develop and complete marketing activities to meet project objectives within the DTC marketing plan.
  • You build and edit promotional and communication materials to align with our marketing initiatives.
  • You liaise with advertising companies to secure media and advertising opportunities.
  • You initiate and build marketing campaigns for DTC target audiences across social media, email marketing, advertisements, marketing materials, and websites.
  • You prepare and analyze reports on marketing and sales metrics to determine the success of campaigns.
  • You collect and analyze target audience behavior data to inform new strategies and understand the audience for your projects.
  • You assist in all aspects of online campaigns and tracking, including social media, analytics, sales, leads, website content, SEO, PPC, and content writing.
  • You build engaging copy for social media posts, website updates, and event-related content as required by the DTC marketing lead.
  • You ensure all marketing collateral is compliant and meets company and regulatory standards.
  • You support the DTC marketing lead in managing relationships with external collaborators, such as agencies and sponsorships.

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