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Content Strategist

1 week ago

Melbourne, Victoria, Australia Industry Beans Limited Full time

Industry Beans Limited is a specialty coffee company with a range of high-quality coffee products, a thriving community of home brewers, cafes in Sydney and Brisbane, and a family of wholesale clients around the country.

We are seeking a highly skilled Content Strategist to join our Head Office in Melbourne, to work closely alongside our Marketing Manager to develop and execute effective social media strategies that align with marketing goals.

In this role, you'll be responsible for creating engaging, high-quality content that tells our brand's story, sparks conversation, and builds our community. From trending TikToks to curated coffee brewing tutorials for the website, you'll craft compelling content across our social channels and website.

The ideal candidate will have strong video production and editing skills - proficiency in tools like CapCut and Adobe Premiere, and a deep understanding of social media platforms, algorithms, and best practices.

Key Responsibilities:
  • Develop and produce engaging video content for multiple brands across various platforms such as Instagram, TikTok, Facebook, and website.
  • Be comfortable and confident in appearing in content, speaking to camera, and producing voiceovers.
  • Write engaging and effective scripts for video content.
  • Organise and liaise with internal team members and external agencies to produce video content.