Visual Identity Designer

4 days ago

Sydney, New South Wales, Australia beBeeGraphic Full time $75,000 - $80,000
Senior Graphic Designer

Elevate our brand's visual identity across café, retail, and digital environments with a Senior Graphic Designer who excels at developing cohesive programs that adapt to venue-specific needs.

This is a hands-on role for a proactive, solutions-focused designer who thrives in an entrepreneurial environment.

Key Responsibilities:
  • Café Brand Design & Identity: Develop visually cohesive café programs that hero the brand while adapting to venue-specific needs. Includes signage, menus, ambient branding, and merch.
  • Retail Execution Support: Create high-impact point-of-sale materials, promotional displays, in-store visibility elements, and shopper marketing assets that drive sell-through and brand recognition.
  • Packaging Design: Contribute to new and existing pack design across coffee, beverages, and food ranges — from concept through to production-ready files.
  • Creative Resizing & Adaptation: Resize and optimise existing creative for various touchpoints including digital banners, social media, print, OOH, and in-store.
  • Motion & Animation: Apply basic animation and motion design skills to bring campaigns to life across digital and social.
  • Cross-Functional Collaboration: Work closely with Marketing, Sales, and Product teams to understand business goals and translate them into effective design solutions.
  • Brand Stewardship: Champion and protect the brand aesthetic and ensure all creative outputs are consistent with our premium positioning.

We're seeking a talented Senior Graphic Designer to join our team. If you have 5+ years' experience in graphic design, ideally in FMCG, liquor or hospitality sectors, we'd love to hear from you.

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