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Role Summary:
We are seeking a Digital Marketing Specialist to support our overall strategic objectives across acquisition, retention and customer experience in the Australian markets. This role will involve all facets of digital marketing, including paid search, programmatic and social media.
The ideal candidate will have experience in digital marketing or a similar role, with excellent attention to detail and a clear understanding of various marketing platforms.
About the Role
- Support the performance marketing manager and the wider Australian marketing team in delivering activities across the mix.
- Run the paid search, display, native, video, and paid social advertising campaigns.
- Support the growth of our YouTube and Social Media accounts through organic content.
- Write copy for the text ads, native ads, and social media.
- Prepare reports and analyse campaign performance, using insights to recommend optimisations.
- Share insights on key market trends and competitor activity.
- Review and optimise campaign landing pages with the goal of improving conversion rates.
- Assist with ad hoc department duties.
About You
- Experience in digital marketing or a similar role.
- Excellent attention to detail.
- Clear understanding of various marketing platforms and how best to communicate on each: Google Ads, Display & Video 360, Campaign Manager 360, Analytics 360, Tag Manager 360, Looker Studio, Microsoft Advertising and Apple Search Ads.
- Strong grasp of SEO and ASO principles.
- Extensive knowledge of Microsoft Excel and Google Sheets.
- Effective planning and time management skills.
- Collaborative team player.
- Proactive problem solver.
- Thrives in a nimble, fast-paced environment.
- Committed to ongoing learning and professional development.
Benefits
- Competitive salary structure including company bonus scheme.
- Genuinely collaborative and friendly culture.
- Flexible and hybrid working.
- Ongoing personal development & learning opportunities.
- 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave.
- 3 paid volunteering days per year & Workplace Giving Program.
About Us
We're a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence.
