SEO Expert

5 days ago

Sydney, New South Wales, Australia Employment Hero Full time

Are you passionate about search engine optimization and looking for a challenging and rewarding role? Do you want to work with a talented team to develop and execute a global SEO strategy that drives growth across multiple markets?

We're seeking an experienced SEO specialist to join our team as a Global Search Optimization Specialist. In this role, you will work closely with the Global SEO Manager to drive the growth of our SEO channel, developing and executing a comprehensive SEO strategy that meets business goals.

This is a fantastic opportunity for someone with a strong background in SEO, preferably from a fast-paced digital agency, B2B SaaS, or B2B/B2C marketplace business. Your experience should include technical SEO and strategy.

Your key responsibilities will include:

  • Developing and executing the global SEO strategy to drive growth of our SEO channel.
  • Conducting regular audits of our websites to diagnose technical SEO issues and collaborating with other SEO coordinators and the product/engineering team to resolve these.
  • Executing SEO strategies and collaborating with cross-functional teams and freelancers to ensure successful implementation.
  • Managing on-page, technical SEO, and off-page SEO strategies by working on on-page optimizations and collaborating with the content team to ensure our content is optimized for SEO.
  • Working on new systems and processes that leverage tools and AI to automate SEO tasks and projects, including audits, keyword research, site crawls, backlink acquisition, and their implementation plans.
  • Collaborating with our PR and content team to brainstorm new content ideas, conduct keyword research, produce content briefs, and ensure our quarterly content plans have SEO first in mind.
  • Creating new landing pages that are SEO-optimized and working with design and conversion teams to ensure best UX/UI/conversion principles are followed.
  • Coordinating link building strategies with the SEO and PR teams through outreach, including prospecting and building relationships with content editors and journalists.
  • Driving the reporting and analytics for the global SEO channel, regularly monitoring Google Analytics 4, Google Search Console, Ahrefs, and SEMRush for traffic fluctuations and insights.
  • Staying up-to-date with new and upcoming SEO trends, Google Algorithm updates, platforms, and platform features to inform our strategy.

As a member of our team, you'll enjoy a range of benefits, including cutting-edge tools and technology, reward and recognition programs, and opportunities for professional development.

We're looking for someone who is:

  • Degree qualified in Business, Science, Marketing, Computer Science (Technical degrees welcome).
  • Experienced in SEO, with a strong background in technical SEO and strategy.
  • A self-starter, proactive, and able to take initiative when solving problems and finding new solutions.
  • An analytical and critical thinker, with great attention to detail.
  • Excellent at time management, highly organized, and comfortable working under pressure with project management tools.
  • Able to document SOP processes and collaborate with other Web/SEO coordinators to execute on all SEO aspects: on-page, technical, and off-page.
  • Comfortable communicating with stakeholders to come up with the best solution.
  • Adaptable and able to work independently and to agreed deadlines with minimal supervision.
  • Able to dive deep into data and make informed decisions.
  • Not afraid of writing, editing, or optimizing content.
  • Familiar with Excel, Google Sheets, pivot tables, VLOOKUP, and other spreadsheet tools.
  • Able to learn and adapt quickly to new tools and technologies.

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