Media Planning Manager
4 days ago
We are seeking a highly motivated and experienced Digital Media Manager to join our team at Amazon Australia. As a key member of our marketing team, you will play a critical role in planning and executing paid digital and social campaigns that drive business results. With your expertise in media buying and analytics, you will partner with campaign owners to develop effective media strategies, manage end-to-end media implementation, and monitor key performance metrics.
To be successful in this role, you should have a strong understanding of digital media platforms, tools, and technologies, including Meta Business Manager, Sprinklr, and paid digital display (ideally ADSP). You should also have excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions. Additionally, you should have strong communication and project management skills, with the ability to collaborate effectively with cross-functional teams.
Key Responsibilities:
- Define media strategies, target audience, budgets, and optimal assets/formats for creative development.
- Develop and implement effective media plans, including campaign setup, trafficking, tracking, links, etc.
- Monitor and analyze key media metrics and optimize in real time to maximize impact.
- Deliver post-campaign reporting, with detailed dashboards, learnings, and insights.
- Develop a robust learning agenda to help drive step-change improvements in performance over time.
- Raise POs, budget management, and reporting.
Qualifications:
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience building and optimizing multiple, simultaneous marketing campaigns.
- Experience managing or working within cross-functional marketing and creative teams.
The estimated salary for this position is $120,000 - $150,000 per year, based on industry standards and location.
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