Senior Digital Marketing Strategist

5 days ago


Castle Hill, Australia USANA Health Sciences Full time
About USANA Health Sciences

USANA Health Sciences is a leading global manufacturer of high-quality nutritional supplements, skincare, and healthy lifestyle products.

Job Description

We are seeking an experienced Digital Marketing Strategist to join our team in Australia. As a key member of our marketing department, you will be responsible for developing and implementing impactful digital campaigns that drive awareness, interest, and engagement across various touchpoints.

Key Responsibilities:
  • Collaborate with the Marketing Manager to develop comprehensive communications strategies to drive awareness, interest, and engagement across various channels.
  • Design and implement full-funnel campaigns across digital channels including email, social media, paid advertising, and search engine optimization.
  • Lead the social media strategy across all paid, owned, and earned channels.
  • Develop creative concepts, create content, write promotional copy, and produce visually compelling digital assets.
  • Create and deliver clear, actionable creative and performance marketing briefs to guide project execution.
  • Monitor analytics and create data-driven recommendations to optimize investment and campaign performance.
  • Stay up-to-date on industry and marketing trends, using insights to adjust strategies and practices.
Requirements:
  • A minimum of 3 years of experience in a digital marketing role.
  • Bachelor's degree in marketing or communications, or related field.
  • Effective time management and organizational skills, with the ability to meet deadlines.
  • Interest in health and beauty an advantage.
  • An analytical mind with the ability to think critically.
  • Excellent communication, presentation, and writing skills.
  • Demonstrated results-driven website traffic and new customer acquisition.
  • Practical experience in creating paid and organic campaigns across social platforms, including Instagram, Facebook, TikTok, and LinkedIn.
Estimated Salary:

Around $80,000 - $110,000 per annum, depending on experience.



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