Senior Digital Marketing Strategist
5 days ago
USANA Health Sciences is a leading global manufacturer of high-quality nutritional supplements, skincare, and healthy lifestyle products.
Job DescriptionWe are seeking an experienced Digital Marketing Strategist to join our team in Australia. As a key member of our marketing department, you will be responsible for developing and implementing impactful digital campaigns that drive awareness, interest, and engagement across various touchpoints.
Key Responsibilities:- Collaborate with the Marketing Manager to develop comprehensive communications strategies to drive awareness, interest, and engagement across various channels.
- Design and implement full-funnel campaigns across digital channels including email, social media, paid advertising, and search engine optimization.
- Lead the social media strategy across all paid, owned, and earned channels.
- Develop creative concepts, create content, write promotional copy, and produce visually compelling digital assets.
- Create and deliver clear, actionable creative and performance marketing briefs to guide project execution.
- Monitor analytics and create data-driven recommendations to optimize investment and campaign performance.
- Stay up-to-date on industry and marketing trends, using insights to adjust strategies and practices.
- A minimum of 3 years of experience in a digital marketing role.
- Bachelor's degree in marketing or communications, or related field.
- Effective time management and organizational skills, with the ability to meet deadlines.
- Interest in health and beauty an advantage.
- An analytical mind with the ability to think critically.
- Excellent communication, presentation, and writing skills.
- Demonstrated results-driven website traffic and new customer acquisition.
- Practical experience in creating paid and organic campaigns across social platforms, including Instagram, Facebook, TikTok, and LinkedIn.
Around $80,000 - $110,000 per annum, depending on experience.
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