Strategic Media Director

3 days ago

Sydney, New South Wales, Australia Apparent Full time
Unlock Your Potential as a Strategic Media Director

We're Apparent, a dynamic and innovative agency that empowers its employees to push boundaries and drive success. Our team is comprised of passionate thinkers, creators, and solution-makers who are dedicated to delivering exceptional results for our clients.

We work with some of the world's biggest brands, including tech giants like LinkedIn and IBM, local icons like Tourism Australia and Cricket Australia, and more. Our goal is to amplify our clients' impact by shaping customer experiences and decisions through the integration of media, content, and technology.

A few benefits you can expect from working with us:

  • Flexible and hybrid working policy
  • Generous parental leave and summer days off
  • Heaps of growth and training opportunities
  • 24/7 access to our employee assistance program for you and your family

About the Job

We're seeking a visionary thinker and problem solver, a senior media planning director and connections lead, with the ability to find solutions and build compelling arguments through data and insight. Reporting into the Chief Media Officer, and partnering with the Head of Performance you will be part of a tight and nimble leadership team focused on cultivating client and agency growth.

This position collaborates deeply with key leaders and client teams across the agency including creative, media, and technology. This is a hands-on role focused on elevating media thinking and strategic smarts for our clients, influencing both the creative and media output.

You will be responsible for connecting insights across culture and customers, shaping the strategic narrative, and guiding channel plans and implementation approaches across both the B2B and Consumer landscape.

The key responsibilities include:

  • Planning Craft: Strong planning fundamentals with a clear POV on critical inputs and outputs, shaping the agencies approach to planning
  • Strategic Leadership: Ability to unpack a client brief, distil the heart of task, and lay out a clear pathway for how the agency can amplify our clients impact
  • Analytical Skills: Ability to analyze data sets across campaign and business performance to derive compelling insights that will influence plans
  • Technical Expertise: Hands-on knowledge of industry and proprietary tools, guiding insights and strategic planning across customer, growth, and channel
  • B2B knowledge: Strong hold on marketing principles and theory with the ability to apply where necessary
  • Innovation: Innovate how we work, bringing new ideas and thinking frameworks to raise the product and enhance our implementation
  • Partnerships: Embrace media partnerships, managing the strategic relationship when required, helping to shape bespoke content and outputs
  • Mentorship: Mentor and support junior team members, providing training and expertise to uplevel overall thinking
  • Champion: Champion and celebrate great work and ensure it is showcased internally and also externally through awards, trade press, conferences, etc.
  • Reputation: Help build the agency's reputation by contributing to thought leadership articles, award entries, and industry events

Requirements

  • Passion for media planning with a minimum of 5 years experience in a media agency
  • Experience working with B2B brands and an understanding of lead generation marketing
  • Technical, passionate, and persuasive. Skilled at solving and explaining complex problems and also providing innovative solutions
  • Holistic thinker with a strong grasp of the media landscape and the trends and influences that will impact the future for our clients
  • Knowledge of the platforms and the role they are playing in shaping the media ecosystem
  • Master presenter and communicator with presence and the ability to lead discussions and command respect
  • Excellent problem-solving skills, with the ability to pull insights from various sources to develop clear points of view
  • Able to work at speed and enjoys the hustle of a fast-paced environment

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