Senior Brand Strategist

4 weeks ago


Melbourne, Victoria, Australia Probe CX Full time
About the Role

We are seeking a Senior Marketing Manager to play a pivotal role in driving the strategic direction of our evolving portfolio of brands. As a key member of the marketing team, you will lead the development and execution of comprehensive brand strategies to strengthen market presence and drive business growth.

  1. Develop and execute brand strategies to drive business growth and strengthen market presence.
  2. Collaborate with cross-functional teams to ensure brand alignment across all initiatives.
  3. Lead the creation and execution of marketing campaigns that align with the brand's value proposition and customer needs.
  4. Lead and mentor a small team of marketing specialists to ensure high performance and professional development.
  5. Cultivate strong relationships with key internal and external stakeholders to align brand initiatives with business objectives.
  6. Oversee brand governance and consistency across all internal and external communication channels.
  7. Monitor market trends, competitor activity, and customer insights to refine brand positioning and strategy.
  8. Manage relationships with external agencies and vendors for brand initiatives.

About You

We are looking for a strategic leader with a proven ability to drive brand vision and deliver impactful campaigns. You will have expertise in brand strategy, digital marketing, and project management, with a customer-centric, data-driven approach to brand management. You should be able to excel in fast-paced environments and foster high performance in your team.

Skills and Experience Required

  • Relevant tertiary qualifications in brand management, marketing, communications, or a related field.
  • Extensive experience in brand management, preferably within the B2B technology or Business Process Outsourcing sectors.
  • Proven track record of leading successful brand campaigns and initiatives.
  • Experience working with cross-functional teams in a matrix organisation.
  • Experience managing external vendors and creative agencies.
  • Proven experience in leading and managing a team, focusing on coaching, development, and performance management.


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