Director of Regional Growth

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $175,000
Job Overview

We are seeking a results-driven professional to lead marketing efforts for our mid-market and small business segments in the APAC region. Reporting directly to the VP of Marketing, you will be part of a high-performing global marketing team driving growth and enhancing our brand presence in the region.

This role offers an exciting opportunity to shape and execute the go-to-market strategy for APAC, acting as the regional strategy expert and key advisor for these segments. You will create a clear, scalable, and measurable marketing plan to deliver pipeline growth, customer acquisition, and measurable ROI.

As a hands-on marketer, you will oversee the execution of marketing programs across digital campaigns, events, social media, and brand initiatives. You will also work closely with sales, product, and global marketing teams to ensure alignment and maximize impact.

Key Responsibilities
  • Develop and implement an end-to-end marketing strategy for mid-market and small business segments, tailored to regional needs and opportunities.
  • Create targeted go-to-market plans to drive pipeline growth and client acquisition through digital campaigns, events, and partner channels.
Campaign & Content Management
  • Plan and execute integrated campaigns that align with regional business objectives, ensuring measurable outcomes.
  • Oversee the creation and delivery of localized content, including case studies, thought leadership materials, and event assets.
Performance Measurement & ROI
  • Track, analyze, and report on campaign performance to ensure alignment with business segment goals and deliver strong ROI.
  • Continuously optimize marketing programs using insights and best practices to improve efficiency and effectiveness.
Collaboration & Stakeholder Engagement
  • Partner with sales teams to align on target accounts, pipeline growth strategies, and campaign priorities.
  • Work closely with global and regional marketing teams to ensure alignment with our broader strategy and messaging.
Brand Development in APAC
  • Contribute to building our brand presence in the APAC region, ensuring consistent messaging and positioning across all channels reaching MM/SMB segments.
  • Act as the regional marketing expert for products, industries, and trends relating to small or medium sized businesses, providing insights and recommendations to guide our global marketing strategy.
Team Collaboration & Leadership
  • Collaborate with internal teams and external partners to execute marketing programs seamlessly.
  • Provide input and strategy direction to others on marketing approaches for mid-market and SMB segments.
  • Provide guidance and support to junior marketers or cross-functional contributors as needed.

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