Digital Regional Strategist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000
Regional Marketing Lead

Morae Global is seeking a skilled marketing professional to lead and execute marketing initiatives tailored to the Asia-Pacific region.

This critical role will drive pipeline growth, customer engagement, and brand visibility at the regional level by working closely with sales, partner teams, and central marketing to localize campaigns, manage events, and activate regional channels aligned to business objectives.

Key Responsibilities:
  • Develop and Execute Integrated Regional Strategies

Develop and execute integrated regional strategies to support pipeline growth and sales targets.

Localize Global Campaigns for Regional Relevance

Localize global campaigns for regional relevance, including messaging, creative assets, and tactics in partnership with product marketing.

Drive Regional Awareness and Lead Generation

Drive regional awareness, lead generation, and customer engagement programs across digital, events, and account-based marketing (ABM) channels.

Collaborate with Sales Leaders and Account Teams

Collaborate closely with regional sales leaders and account teams to identify target segments, campaign needs, and co-marketing opportunities.

Provide Marketing Support for Strategic Deals

Provide marketing support for strategic deals, customer references, and account-based programs.

Work with Channel and Partner Marketing

Work with channel and partner marketing to support joint initiatives and partner enablement in the region.

Events & Field Marketing:
  • Plan and Execute Regional Events

Plan and execute regional events including trade shows, customer roundtables, webinars, and partner activations.

Manage Event Logistics and ROI Tracking

Manage event logistics, ROI tracking, and lead follow-up processes in coordination with sales and marketing ops.

Represent the Brand at Industry Events

Represent the brand at key industry events and ensure regional visibility and thought leadership.

Performance Tracking & Reporting:
  • Monitor Performance Metrics and Provide Regular Updates

Monitor performance metrics for all regional campaigns and activities (e.g., leads generated, conversion rates, ROI).

Adjust Regional Tactics Based on Performance Insights

Provide regular updates to central marketing and sales leadership on campaign impact and pipeline influence.

Manage the Regional Budget Accurately

Adjust regional tactics based on performance insights and feedback from sales.

Brand & Content Localization:
  • Own the Brand Within the Region

Own the brand within the region. Ensure consistency of brand messaging while tailoring content for regional nuances and buyer personas.

Collaborate with Content and Comms Teams

Collaborate with content and comms teams to adapt case studies, customer stories, and sales collateral for regional use.

Monitor Regional Market Trends and Competitor Activity

Monitor regional market trends, competitor activity, and customer insights to inform local strategy.

Administrative Duties:
  • Assist in Office Planning and Administrative Duties

Assist in office planning and office administrative duties from time to time.

Provide Office Support When Needed

Provide office support when needed.

Requirements:
  • Degree in Marketing or Business

Degree in Marketing, Business, Communications, or a related field.

3-5 Years of Experience in Marketing Event Management

3-5 years of experience in marketing event management, with at least 2 years focused on performance marketing.

Strong Project Management and Organizational Abilities

Strong project management and organizational abilities.

Must be Willing to Travel

Must be willing to travel.

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