Strategic Campaign Director

1 week ago

North Melbourne, Victoria, Australia Telstra Full time

We are seeking a highly skilled Regional Campaign Manager to join our International Enterprise business. In this role, you will be responsible for driving growth by executing integrated multi-channel B2B solution campaigns to achieve fiscal year DemandGen campaign objectives.



This role will focus on Telstra's Enterprise Adaptive Network solutions targeted for our all regional Route-To-Markets (RTM) - Australia-out, Southeast Asia, India, and a portion of global MNCs. You will work with relevant stakeholders to devise effective Go-To-Market (GTM) plans, create regional Marketing campaigns that drive revenue growth and brand value, and support the research of geo-specific customer and competitor trends.



To be successful in this role, you will need to have a bachelor's degree in marketing or a marketing related discipline, 8+ years of B2B marketing supporting multi-channel marketing campaigns, and experience with event management. Additionally, you will need to have proven success with B2B digital marketing strategy and tactics, and marketing knowledge or background with Enterprise networking solutions.



We value flexible working arrangements and strive to provide them whenever possible. Our company culture prioritizes wellbeing and choice, and we are committed to providing a supportive work environment that allows our employees to grow and develop their careers.



As a Regional Campaign Manager, you will have the opportunity to work with a global presence across 22 countries, access to a wide range of learning programs, and the chance to work with a talented team of professionals who are passionate about delivering the best experience and delivering the best tech on the best network.



We are looking for a passionate and motivated individual who is eager to take the next step in their career and join our team. If you have the skills and experience required for this role, we encourage you to apply.



Key Responsibilities:




  • Work with relevant internal stakeholders and alliance partners to support devising the GTM strategies and plans for your enterprise solution campaigns
  • Collaborate with key internal stakeholders to develop a customer value proposition that is aligned with your region's strategic direction and marketing priorities
  • Support the research of geo-specific customer and competitor trends, in which to devise insights that guide the development of innovative marketing approaches to drive campaign results and revenue growth
  • Develop effective marketing strategies and lead the execution of online/offline campaign tactics that drives awareness and consideration DemandGen objectives
  • Engage with key internal and external stakeholders through regular communication related to marketing initiatives, ongoing campaigns, relevant marketing tools, customer success stories, upcoming events and sales enablement programs
  • Use a sound understanding of Telstra International's customers, channels and past experiences to identify continuous improvement opportunities and develop innovative solutions to marketing challenges


Requirements:




  • A bachelor's degree in marketing or a marketing related discipline
  • 8+ years of B2B marketing supporting multi-channel marketing campaigns
  • Experience with event management – e.g., customer events, internal events, etc
  • Proven success with B2B digital marketing strategy and tactics
  • Marketing knowledge or background with Enterprise networking solutions, i.e.: SD-WAN/SASE/Network Managed Services/Internet/etc


As a Regional Campaign Manager, you will be responsible for driving growth in our International Enterprise business by executing integrated multi-channel B2B solution campaigns to achieve fiscal year DemandGen campaign objectives. You will work with relevant stakeholders to devise effective Go-To-Market (GTM) plans, create regional Marketing campaigns that drive revenue growth and brand value, and support the research of geo-specific customer and competitor trends.



We are seeking a highly skilled Regional Campaign Manager to join our team. If you have the skills and experience required for this role, we encourage you to apply.

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