Digital Experience Transformation Specialist

4 days ago

Melbourne, Victoria, Australia TENNIS AUSTRALIA Full time

At Tennis Australia, we are on a mission to revolutionize the digital experience for our customers. We are seeking an exceptional Digital Experience Transformation Specialist to join our Digital Team and lead the transformation of our digital presence.

About the Role

This is an exciting opportunity for a skilled Lead Experience Designer to cultivate the Experience Design practice within the Digital Team and drive meaningful improvements that enhance user engagement and satisfaction. As a key member of the team, you will be instrumental in defining and implementing design initiatives that create seamless experiences on tennis.com.au, aligning with the strategic goals of the Digital Transformation Program and the Digital Team.

You will play a vital role in immersing yourself in the diverse needs of Tennis Australia's customers and its multiple brands, driving ideation, creativity, and innovation while experimenting with new technology and concepts to envision future state experiences. Your focus will be on enhancing customer-centricity, human-centred design (HCD), creative design, and UX/UI design.

In this role, you will:

  • Create beautifully crafted and intuitive user experiences and user interfaces that effectively tackle brand, business, digital, organisation, and technological challenges.
  • Understand the needs of our customers and translate those needs into clear, actionable, and creative strategies, user journeys, wireframes, and high-fidelity solutions.
  • Powerfully and simply communicate principles and methods in experience and visual design disciplines and have a strong command of related disciplines, including research and strategy.
  • Craft, maintain, and promote the Tennis Australia Digital Design System to support the delivery of consistent user experiences across digital channels, including websites and apps.
  • Document the digital experience guidelines across multiple internal channels to ensure they are consistently used and applied across various digital touchpoints.
  • Collaborate closely with other design functions, including CX, Creative Studio, Commercial Solutions, and marketing teams.
  • Work closely with content experience managers to ensure the holistic experience effectively meets the unique needs of Tennis Australia's broad range of customers.
  • Raise the profile of customer-centric thinking in the culture within the Digital Team, Digital Transformation Program, and within the organisation.
  • Drive ideation, creativity, and innovation and insightful storytelling.
  • Experiment with new technology and concepts to help envision future state experiences.
  • Conduct research and testing to validate designs and experiences so they effectively deliver user, experience, business outcomes.
About You

To succeed in this role, you must quickly navigate a complex environment with various stakeholders and technical aspects while building strong partnerships and promoting collaboration. You will analyse and understand customer needs to create exceptional and innovative digital experiences for Tennis Australia's audiences.

What you will bring to the role:

  • Proven experience in product design, experience design, UX design, or UI design.
  • Strong understanding of XD, Service Design, HCD, UX, UI, graphic, and communication design.
  • Strong user research and user testing methodology.
  • Strong written and visual storytelling.
  • Advanced competency with design programs and tooling, including Figma and Adobe Creative Suite.
  • Competent with research and synthesis tools such as Miro, Dovetail, and Optimal Workshop.
  • You must hold (or be willing to obtain) a current Police Check and Working with Children Check.
Benefits

We offer a competitive salary of approximately $100,000 per annum, plus benefits, including:

  • Tickets to the Australian Open.
  • Monthly health & wellbeing activities through our Thrive program.
  • Onsite gym & tennis facilities.
  • Flexible working practices.
  • Free car parking.
  • A range of discounts from our sponsorship partners.
About Us

Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.

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