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Global eCommerce Director

2 weeks ago

Brisbane, Queensland, Australia Beginning Boutique Full time

We're seeking a visionary leader to spearhead our digital transformation at Beginning Boutique. As our Head of Digital, you'll be responsible for developing and executing a comprehensive digital strategy that drives revenue growth, improves customer engagement, and enhances our online presence.

The ideal candidate will have a deep understanding of Paid Media management, eCommerce platforms, and system integrations. They will also possess exceptional leadership and people management skills, with the ability to mentor and develop a high-performing team.

Key responsibilities include:

  • Developing and executing a digital strategy that aligns with business goals and scales our digital presence.
  • Managing paid advertising campaigns, including Google Ads, Meta, TikTok, and other paid channels.
  • Optimizing our eCommerce tech stack, ensuring seamless system integrations and scalability.
  • Leading conversion rate optimization (CRO) efforts through UX/UI improvements, A/B testing, and personalization.
  • Overseeing the customer-facing digital experience, focusing on CRM and loyalty programs.
  • Mentoring and leading a team of digital experts, developers, and eCommerce professionals.