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Marketing Coordinator

2 months ago

City Of Parramatta Council, Australia Informa Group Plc. Full time

Job Title: Marketing Coordinator

Job Summary:

We are seeking a highly motivated and organized Marketing Coordinator to join our team at Informa Group Plc. The successful candidate will provide administrative support to our Senior Marketing Manager and broader marketing team, while working as an effective and collaborative team member.

Key Responsibilities:

  • Provide administrative support to Senior Marketing Manager and broader marketing team, including delivering meeting minutes, completing research requests, creating design assets, brainstorming new ideas, and assisting with PR initiatives.
  • Support the execution of multi-channel marketing programs and campaigns to promote Informa Group Plc. products and services, as well as those of our partners and sponsors.
  • Maintain online and offline marketing databases through general maintenance of data.
  • Assist with the rollout of content marketing strategies, including uploading content in systems, scheduling distribution, and managing relationships with stakeholders.
  • Conduct research and report on marketing activities to analyze market trends and the competitor landscape, review customer behaviors, track and analyze internal campaign and/or sponsor ROI, explore paid and/or contra marketing opportunities, track customer feedback, etc.
  • Edit marketing material and coordinate with relevant stakeholders.
  • Manage and maintain marketing software, including marketing automation software and social media management tools, to drive marcomms plans and enhance customer experience.
  • Ensure that best practice guides are adhered to.
  • Assist with driving and communicating sales qualified leads to the sales department, including sharing behavior metrics, booth utilization reports, inbound lead updates, etc.

Requirements:

  • Demonstrable experience in similar roles.
  • Strong written, communication, and listening skills.
  • Accuracy and attention to detail.
  • Analytical skills.
  • Strong organizational skills.
  • Experience with marketing automation software or other email marketing tools, social media management tools, CRMs, and Google Analytics.
  • Understanding of target audiences and consumer behaviors.
  • Familiarity with a variety of marketing concepts, best practices, and procedures.

What We Offer:

  • Annual salary AUD 65,000.
  • Hybrid/Remote working (1 day per week in Sydney CBD office).
  • Support to create an optimal work-from-home environment.
  • Part of the world's largest B2B Events company - access to L&D, career progression, additional certifications, etc.
  • Employee Share scheme options.
  • Birthday day off and 4 Annual Volunteering Days.
  • Healthy Lifestyle Subsidy (a contribution towards gym/yoga/sports classes and memberships).
  • Work from anywhere* up to 4 weeks per year, we know how precious time is with your family and friends.