Establish Strong Consumer Marketing Leadership

4 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $230,000
Marketing Leader - ANZ

We are seeking a seasoned market leader to lead our marketing initiatives in the ANZ region.

This pivotal role will be responsible for driving growth, ensuring alignment between provider and consumer marketing efforts, and building on ANZ's internal reputation as a pioneer in consumer-centric marketing.

Key Responsibilities:
  • Partner with revenue, product and marketing colleagues to lead and shape impactful consumer marketing efforts, setting a new standard for reaching and converting consumers across the entire funnel.
  • Owning, leading, crafting, and executing the ANZ health consumer marketing strategy in accordance with commercial objectives, clearly linking budget and resource deployment to business impact.
  • Designing and executing comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiatives.
  • Partnering closely with colleagues in provider marketing, brand, communications pods, and delivery functions to bring a comprehensive approach to key initiatives such as product launches, brand campaigns, consumer- or provider-led efforts.
  • Lifting overall awareness and lead generation for ANZ.
  • Evaluating marketing effectiveness and reporting at regular intervals on performance and learnings.
Requirements:
  • A minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful omnichannel marketing strategies with demonstrated real-world impact.
  • Experience leading a small team.
  • Strong business acumen and analytical skills to assess market opportunities and ROI.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced and dynamic environment.

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