Customer Lifecycle Strategist

1 week ago

Sydney, New South Wales, Australia Singtel Full time
{"title": "Customer Lifecycle Manager", "description": "Unlock Customer Potential

We're seeking a seasoned professional to drive customer lifecycle initiatives that leverage insights to identify and capitalize on opportunities within our prospect and customer base.

Your Key Responsibilities:
  • Develop and drive comprehensive frameworks, including associated metrics and Key Performance Indicators, aligned with strategic goals.
  • Utilize CRM data to derive insights into the customer journey, finding opportunities to increase customer value.
  • Work with the Data and Analytics team to analyze customer behavior data to define growth strategies and tactics, focusing on retention and churn patterns.
  • Develop and implement cross-sell and up-sell strategies to maximize revenue opportunities from existing customers.
  • Establish governance rules, including recency rules, to govern customer interactions and communications.
  • Identify and define new process improvement opportunities.
What We're Looking For:
  • Bachelor's degree or equivalent experience in Marketing, Business Administration, Economics, or related field.
  • Proven experience in customer lifecycle management, CRM marketing, or related roles in B2B segment.
  • Proven track record in developing and implementing successful customer engagement and retention strategies.
  • Demonstrated success in implementing CRM projects and optimizing customer journey experiences.
Why Optus?

We're a business fueled by optimism, customer focus, and a team of amazing people. We offer a range of benefits, including flexible work arrangements, inclusive paid parental leave, and access to extensive online and facilitator-led learning resources.

At Optus, we value diversity and individual differences. We're committed to ensuring our application process provides an equal employment opportunity to all job seekers.

", "lang_code": "en-US"}

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