Senior Marketing Director Position

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $180,000
Job Title: Marketing Leadership Role

Overview:

We are seeking a strategic and creative marketing leader to lead our global marketing strategy, drive growth, and accelerate expansion into the US market.

This role is ideal for a seasoned marketer who loves building structure while staying agile, has experience launching features, driving product adoption, understanding regional GTM strategies, and bringing strong insight into how marketing can influence growth at every stage of the funnel.

Key Responsibilities:

  • Own and execute our go-to-market strategy across Australia and the US, balancing brand awareness, pipeline generation, and customer marketing.
  • Lead product positioning and messaging.
  • Collaborate with product and customer teams to run smooth, impactful launches.
  • Create enablement materials that help sales and customers understand the value of new features.
  • Strengthen our brand presence across owned and paid channels, evolving our visual identity and tone of voice in line with customer needs and market maturity.
  • Work closely with our Content Producer to create long-standing content that converts, utilising customer case studies, blog content, video, and more.
  • Coach and grow a passionate team, giving them room to step up and building a structure that scales with the business.
  • Design and execute marketing strategies for the US market, with a sharp understanding of local compliance, tone, and channel relevance.
  • Define, track, and report on marketing KPIs, continuously iterating to improve outcomes and maximise return on investment.

Qualifications:

  • 5+ years of experience in marketing, with 2+ years in a senior leadership role.
  • Experience navigating expansion into the US market, ideally with an understanding of state-by-state nuances.
  • Deep expertise in product marketing, including launches, positioning, and customer enablement.
  • Track record of building and leading high-performing teams in fast-paced environments.
  • Experience managing distributed teams across time zones.
  • Strong command of tools like Hub Spot, GA4, and AI marketing technologies.
  • Excellent communication, cross-functional collaboration, and leadership skills.
  • Strategic thinker with a roll-up-your-sleeves approach.

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