Head of Branding

4 days ago

Melbourne, Victoria, Australia beBeeBranding Full time $100,000 - $120,000
Head of Branding

The Head of Branding is responsible for developing and executing comprehensive marketing strategies to promote the brand, attract families, and drive enrollment in programs.

Key Responsibilities:

  • Campus Branding Management involves overseeing all aspects to uphold presentation standards consistent with organizational goals.
  • Social Media Content Creation requires managing content creation and management for social media platforms to maintain a cohesive online presence.
  • SEO Performance Monitoring involves monitoring online performance in terms of SEO, making data-driven decisions to optimize visibility and reach.
  • Advertisement Spend Management requires managing advertisement spending and budgets to maximize ROI and achieve desired outcomes.
  • Event Support involves providing support and guidance to campuses in organizing family and educational events, ensuring alignment with brand values.
  • Digital Presence Enhancement requires enhancing Google business listings, leveraging positive reviews to showcase successes and exemplary service.
  • Campus Directory Maintenance involves maintaining and updating campus online directories to ensure accuracy in information, content, and images.

Requirements:

  • A minimum of 2 years experience in marketing or Early Childhood education.
  • A strong understanding of building layouts and spatial design principles.
  • The ability to collaborate with creative agencies, designers, and printers to produce high-quality marketing collateral and promotional materials.
  • Leadership skills to foster a collaborative and innovative team culture that encourages creativity, accountability, and excellence.

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