Chief Content Officer

2 weeks ago

Sydney, New South Wales, Australia beBeeCommunications Full time $91,849 - $124,984
Job Title

This role is responsible for the creation, execution and optimization of effective content strategies across various channels. As a key member of the team, you will be working closely with cross-functional groups to develop compelling messages that align with company goals.

  • Develop and execute comprehensive content plans in alignment with business objectives.
  • Craft and refine brand messaging to ensure consistency and impact.
  • Support sales enablement efforts by creating relevant launch content.
  • Collaborate with executives to write thought leadership pieces, speeches and social media posts.
  • Work with partners and distributors to co-create marketing content.
  • Manage media relations and prepare press releases as needed.
  • Design and maintain a strategic content calendar aligned with marketing initiatives.
  • Plan content across the customer journey from awareness to conversion and retention.
  • Repurpose and repackage content for multiple formats including blogs, social media, email and video.
  • Write, edit and manage high-quality content such as articles, web pages, case studies, whitepapers, emails and more.
  • Collaborate with designers and creatives to bring stories to life visually and interactively.
  • Develop internal communications including company updates, newsletters and leadership messaging.
  • Support change communications and employee engagement initiatives.
  • Optimize content for SEO using tools like Yoast, SEMRush or SurferSEO.
  • Manage website content via CMS platforms and schedule content via social media and email marketing platforms.

Key Responsibilities:

  1. Content Strategy Development: Develop and execute comprehensive content plans in alignment with business objectives.
  2. Brand Messaging: Craft and refine brand messaging to ensure consistency and impact.
  3. Launch Content: Support sales enablement efforts by creating relevant launch content.
  4. Executive Thought Leadership: Collaborate with executives to write thought leadership pieces, speeches and social media posts.
  5. Co-Created Marketing Content: Work with partners and distributors to co-create marketing content.
  6. Media Relations: Manage media relations and prepare press releases as needed.
  7. Content Calendar Management: Design and maintain a strategic content calendar aligned with marketing initiatives.
  8. Customer Journey Planning: Plan content across the customer journey from awareness to conversion and retention.
  9. Content Repurposing: Repurpose and repackage content for multiple formats.
  10. Quality Content Management: Write, edit and manage high-quality content.
  11. Storytelling Collaboration: Collaborate with designers and creatives to bring stories to life visually and interactively.
  12. Internal Communications: Develop internal communications including company updates, newsletters and leadership messaging.
  13. Change Communications: Support change communications and employee engagement initiatives.
  14. SEO Optimization: Optimize content for SEO using tools like Yoast, SEMRush or SurferSEO.
  15. Content Platform Management: Manage website content via CMS platforms and schedule content via social media and email marketing platforms.

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