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Healthcare Marketing and Communications Specialist
1 month ago
About WA Primary Health Alliance
We are a not-for-profit organisation that operates 3 of the 31 Primary Health Networks (PHNs) spread across Australia. Our Strategic Plan 2023 - 2026 guides our operations.
Established in 2015, the PHN Program aims to strengthen and sustain primary health care through partnerships and strategies that demonstrate a one health system philosophy, improve people's access to services and hence their health outcomes.
We achieve our aims by:
- Supporting general practice to deliver high-quality patient care.
- Funding local primary health care services based on community needs.
- Connecting local services to simplify the healthcare system.
- Holding a strong emphasis on system reform.
Due to the nature of our funding and activities, we operate in a dynamic environment. Adaptability and flexibility are necessary to respond to changes as they occur.
We encourage applications from diverse backgrounds and abilities, including Aboriginal and Torres Strait Islander people, LGBTIQA+ individuals, people from multicultural backgrounds, and people with disability.
To learn more about our values, workplace culture, and available opportunities, visit our website.
The RoleIn 2018, we embarked on a national Lead PHN role to design and build the Primary Health Insights (PHI) data storage and analytics platform. Since going live in 2021, the Program has expanded to include other WAPHA-led services such as Primary Sense and PHOCUS.
We seek a skilled Marketing and Communications Specialist to join our Primary Health Insights Services team. In this role, you will develop innovative marketing and communications strategies to promote the PHI brand, support WAPHA's leadership, and contribute to national services delivery.
You will be responsible for brand development and management, crafting and implementing marketing plans, managing digital platforms, creating high-quality branded materials, and building relationships with key stakeholders nationwide.
This is an opportunity to work closely with others in a small marketing and communications unit, contributing to the development of systems and processes.
Key Responsibilities- Develop comprehensive marketing, brand, and communication strategies for PHI services and projects, ensuring alignment with organisational objectives and stakeholder needs.
- Create high-quality, branded communication materials tailored to diverse audiences.
- Manage and update digital communication assets, including websites and intranets, to ensure content remains relevant and up-to-date.
- Build and maintain strong relationships with internal and external stakeholders, providing clear, consistent, and timely messaging.
- Plan, coordinate, manage, and evaluate stakeholder events, handling logistics and communications for seamless experiences.
- Ensure consistent application of brand guidelines across all communications and promotional materials to enhance the reputation of PHI and WAPHA.
- Identify communication risks and develop mitigation strategies, including monitoring media coverage and supporting risk management efforts.
- Track, analyse, and report on the effectiveness of communication activities, using data insights to drive improvements in stakeholder engagement.
- Provide communications support to major PHI operational projects.
- Support broader PHI Services Team members with their operational communication responsibilities.
To be considered for this role, you must meet the following selection criteria:
Essential experience and education include at least 5 years' experience in a marketing, brand management, communications, or public relations role, along with a tertiary qualification in marketing, communications, or a relevant discipline.
Proven ability to work independently, managing multiple priorities and assignments effectively under minimal supervision, while adhering to team processes, protocols, and WAPHA policies.
Strong skills in identifying communication objectives and key messages from complex information, high-level writing, editing, and content creation skills, and demonstrated capability in managing the production of high-quality communication assets.
Experience managing website and/or intranet content, proficiency in using Microsoft 365 and digital marketing tools, including customer relationship management (CRM) and content management systems (CMS), and strong analytical skills in interpreting communication performance metrics.
What We Offer- A hybrid work model combining flexibility and access to our Subiaco office.
- A strong commitment to employee development and professional learning opportunities.
- Generous salary packaging options, including up to $15,900 for general living expenses and $2,650 for entertainment each year.
- An Employee Assistance Program for professional and confidential support.
- Additional paid parental leave to balance work and family life.
- A paid day off during our Christmas shutdown period.
- A $200 annual health and wellbeing reimbursement.
- Access to LinkedIn Learning for thousands of learning opportunities.
- Study leave options to support academic pursuits.
- Option to purchase additional leave for greater work-life balance.
