Content Specialist

3 weeks ago

Sydney, New South Wales, Australia Pivot Software Full time

Job Description

Pivot Software is seeking a highly skilled Content Writer to join our team. As a Content Writer, you will play a key role in creating engaging and compelling content across various channels to optimize and enhance our brand and lead generation efforts.

Key Responsibilities

  • Develop and execute a content strategy that leverages creativity and storytelling ability to create connection and advocacy to the Pivot Software brand.
  • Write content across various mediums, including blogs, video scripts, case studies, and search-optimized content for our website.
  • Collaborate with the graphic designer to produce visually compelling content, such as eBooks and infographics.
  • Develop creative and informative content for paid and earned media content strategies, leveraging case studies and reports to increase brand awareness and drive prospects to our website.
  • Work alongside the Senior Growth Manager to use data to track and optimize the quality and conversion of content.
  • Work closely with product, product marketing, and design teams to create stand-out content that resonates with our customers.
  • Write clear, concise, and compelling emails, landing pages, and push copy that aligns with our tone of voice.
  • Optimize copy for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic.
  • Ensure compliance with Pivot Software's information security and privacy policies and procedures.

Requirements

  • Bachelor's degree in Communications, Marketing, Business, or a related field.
  • Excellent written and verbal communication skills with a strong ability to craft compelling messages and stories.
  • Experience in developing and executing successful content creation across multiple channels.
  • Strong project management skills with the ability to manage multiple projects simultaneously.

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