Marketing Automation Specialist

5 days ago


Melbourne, Victoria, Australia ClearCompany Full time
Career Opportunities
We are currently seeking a Marketing Automation Specialist to join our team at Brandbank Group. In this role, you will be responsible for developing and implementing data-driven customer engagement initiatives across our fashion brands – Seed Heritage, Commonry, and Unison.

As the successful applicant, you will devise customer lifecycle marketing strategies for onboarding, retention, and reactivation, including designing and executing targeted omni-channel campaigns (email, SMS, social) to drive customer engagement. You will also build an A/B testing framework to optimise lifecycle programs and campaign effectiveness.

You will utilise customer data and segmentation techniques (e.g., RFM) to enhance personalisation and provide regular reports and insights, making data-driven recommendations to key stakeholders. Additionally, you will serve as a platform expert driving adoption of Emarsys capabilities and oversee the implementation and management of CRM tools and technologies.

The ideal candidate will possess expertise in customer segmentation, analytics, and data-driven decision-making, as well as experience with CRM platforms (Emarsys highly regarded). Strong project management, communication, and collaboration skills are essential for this role, along with a customer-first mindset and a passion for creating engaging experiences.

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