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Marketing Specialist

2 months ago

Melbourne, Victoria, Australia RACV Full time
{"title": "Marketing Consultant Role at RACV", "description": "Job Summary

We are seeking a skilled Marketing Consultant to join our Leisure Marketing team at RACV. As a key member of the team, you will be responsible for developing and delivering strategic marketing plans across our Leisure portfolio.

Key Responsibilities
  • Develop campaign plans and briefs, ensuring operational planning, media and creative development, and fulfillment.
  • Lead the planning and delivery of travel and experiences activity, including travel insurance, tickets, and attractions.
  • Manage the production of campaign elements, including 1:1 journey optimisations, and ensure sign-off from relevant parties.
  • Support the Marketing Lead in executing campaign elements across the T&E portfolio.
  • Develop collateral to support our leisure portfolio and track campaign progress, optimising and refining as necessary.
  • Demonstrate creative excellence and generate effective outcomes across all communication mediums.
  • Recognise business improvement opportunities from campaign activity and support Marketing Managers with Post Implementation Reviews.
  • Effectively manage allocated budgets and ensure regular and accurate budget tracking.
Requirements
  • 5+ years of experience in campaign management, including direct mail, online, and eDMs, with a strong bias towards digital activity.
  • Bachelor degree in Business, Marketing, or a similar qualification.
  • Sound communication skills, with the ability to translate technical information into effective communication.
  • Strong stakeholder management skills and good project management skills.
  • Good knowledge and application of Microsoft Office packages.
  • Travel Industry experience is an advantage.
About RACV

RACV is a diverse and inclusive organisation, committed to providing exceptional service to our members. We offer a flexible work environment, generous discounts on home and car insurance policies, and access to our resorts and corporate partners.

We are an equal opportunities employer and welcome applications from diverse candidates. If you require any reasonable adjustments to the recruitment process, please let us know.

How to Apply

To apply for this role, please click the "Apply Now" button and log in to your Candidate Profile. If you have not previously registered, click "Create an account" to apply for our career opportunities.

", "lang_code": "en-US"}