Education Market Development Officer

4 days ago


Perth, Western Australia Curtin College Full time

Curtin College offers a range of pre-university and university-level programs, providing students with a seamless transition into higher education. Our institution values innovation, creativity, and professional growth in marketing and recruitment.

Job Description

We are seeking an experienced Marketing Recruitment Manager to drive student enrolments from GCNA through strategic marketing initiatives. This role will play a crucial part in shaping the future of student recruitment at Curtin College, focusing on key markets such as China, HK, South Korea, and Taiwan.

Key Responsibilities:
  • Develop and implement innovative marketing strategies to increase student numbers from GCNA.
  • Maximise return on investment by optimising recruitment efforts.
  • BUILD strong relationships with prospective students through targeted outreach and communication.
  • Develop and maintain relationships with education agents to expand recruitment channels.
  • Work closely with academic departments to align recruitment efforts with institutional goals.
  • Monitor and analyse market trends to inform recruitment strategies.
Requirements:
  • Tertiary qualification in marketing, business, international education, or relevant fields.
  • Proven experience in international student recruitment, preferably with experience working with China market.
  • Strong analytical skills and ability to interpret data.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively with diverse teams.
  • Proficiency in Mandarin Chinese.
  • Ability to travel.


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