Digital Marketing Strategist

6 days ago

Brisbane, Queensland, Australia Employment Office Australia Full time

About Employment Office Australia

As a leading recruitment partner, we're dedicated to delivering exceptional hiring outcomes. Our team of experts combines AI-powered technology with hands-on specialists to drive real results.

About The Role

This is a full-time in-office position based in our vibrant office. You'll be part of a collaborative environment where marketing and sales work together seamlessly.

You'll join our dynamic Global Marketing Team, working closely with the General Manager to execute marketing strategies for the Australian market. Your focus will be on developing multi-channel campaigns, crafting compelling content, and driving engagement, conversions, and leads.

  • Email Marketing & CRM - Design, execute, and optimise email campaigns that engage leads and nurture existing clients. Utilise marketing automation tools to enhance conversion and retention.
  • Cold Email Outreach - Implement targeted cold email outreach strategies to expand market reach and generate new business, ensuring precise segmentation and targeting with the support of the Salesforce Administrator.
  • Creative Content & Copywriting - Develop engaging marketing materials, from high-impact email sequences to blogs and social content, ensuring messaging is captivating, conversion-focused, and aligned with the brand's unique voice.
  • Sales-Driven Strategic Marketing Execution - Develop and implement marketing strategies that support sales objectives, lead generation, and conversion.
  • Brand Management & Positioning - Maintain consistency in messaging and positioning across all channels while balancing creativity with strategic brand alignment.
  • Paid Advertising Strategy - Provide strategic direction for paid advertising campaigns across platforms like LinkedIn and Google, collaborating with the Digital Marketing Specialist to ensure effective execution and measurable results.
  • Hands-on Design & Content Creation - Create visually compelling assets using Canva. While there is a UI/UX Designer available for collaboration, this role requires the ability to execute quickly and independently.
  • Event & Campaign Management - Plan and execute webinars, events, and sponsorship campaigns to enhance brand visibility and drive engagement.
  • Performance Tracking & Optimisation - Analyse campaign data, track KPIs (ROI, engagement, conversions, traffic), and optimise strategies based on real-time insights.
  • Stakeholder Collaboration - Work closely with sales, product, and internal teams to ensure marketing efforts align with business objectives and drive shared outcomes.

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