Strategic Marketing Professional, CLMHybrid

3 weeks ago

Sydney, New South Wales, Australia TPG Telecom Full time

We are embarking on a transformative journey at TPG Telecom to integrate and simplify our business, operations, and technology platforms for our Consumer division.

The Senior Campaign Analyst plays a pivotal role in this transformation, responsible for customer campaign management across TPG telecoms brands using our CRM platform and SQL toolsets.

Key Responsibilities

We are a dynamic business and adaptability is key to our success. This role involves:

  • Managing end-to-end build and delivery of campaigns using Portrait, TPG's customer marketing platform, and orchestrating campaigns across channels.
  • Data Management and Optimization – utilizing our data and platforms to propose the best ways to deliver personalized campaigns; designing and performing A/B testing, and ongoing optimization to maximize open rates.
  • Identifying opportunities to optimize, simplify, and automate campaigns; leading the cross-functional transformation team to implement the changes.
  • Contribute to the culture of Test & Learn in the team by embedding robust test & learn methodologies into campaigns using data-driven insights.
  • Developing and managing the implementation, development, analysis, targeting, and testing of new methods of increasing audience engagement, action, and reducing churn.
  • Owning all aspects of trafficking, optimization, and troubleshooting with a sustained focus on personalization, efficiency, and scalability.
  • Working with the CLM Transformation team to conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging.
  • Documenting campaigns, including segmentation, audience targeting, A/B testing, and customer journey.

Knowledge & Experience:

We seek a Senior Campaign Analyst with:

  • 5+ years' hands-on experience in Customer Campaign Execution, ideally in a telco, bank, or subscription media company.
  • Experience with campaign platforms (Adobe Campaign, Unica, CIM, PEGA, SAS CI360, Salesforce Marketing Cloud).
  • Strong SQL skills and good understanding of relational database structure.
  • Analytically driven with a demonstrated record of using insights to improve customer experience and business outcomes.
  • Understanding of data-driven marketing, digital marketing, marketing analytics, and lead management.
  • Innovative character with a pragmatic and systematic approach.
  • Strong communication skills with the ability to work collaboratively and efficiently with different stakeholders.
  • Ability to manage conflicting priorities in an agile environment.

How we work:

We believe that everyone has a role in bringing the Spirit of TPG Telecom to life. We've brought together powerful brands to create one united force. Our latest technology and brave thinking let us connect our people and communities. You play a role in that. A big one. We invite you to bring your boldness and stand out.

Benefits and Perks:

We offer a flexible hybrid way of working, 'Stay Connected Mobile' – access to a free mobile plan, 'Stay Connected NBN' – access to a free NBN 100 plan, 'Your Leave' – an additional 4 days of leave to be used whenever you like – every year, access to TPG Learning Hub platform, and internal development opportunities.

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