Ecommerce Operations Manager

4 weeks ago

North Sydney Council, Australia Laser Clinics Australia Full time

Role Overview:


As Ecommerce & CRM Manager at Laser Clinics Australia, you will drive impactful strategies to boost traffic, conversions, and user experience across our websites and CRM platforms.


Key Responsibilities:



  • eCommerce: Develop and lead high-impact campaigns and promotions, using data-driven insights to maximise brand presence and hit performance KPIs.
  • SEO and SEM: Manage SEO/SEM plans with agency partners, keeping campaigns sharp and ROI-focused (including keyword optimisation, ad testing, and trend analysis).
  • CRM Marketing Strategy: Roll out personalised CRM strategies across the group, delivering memorable customer journeys across all digital and in-clinic channels.
  • CRM Email Marketing Planning and Execution: Create powerful CRM campaigns for email and SMS, targeting the right segments, and ongoing optimisation through a test and learn approach.
  • Project and Stakeholder Management: Align, collaborate, and energise cross-functional teams to bring eCommerce and CRM initiatives to life, creating standout consumer experiences.
  • Budget Management: Forecast and manage marketing budgets with precision, including accurate processing of all marketing invoices.

Requirements:



  • 5+ years in B2C eCommerce and CRM marketing, ideally in beauty, FMCG, or retail.
  • Skilled in data analysis, with proven ability to identify target audiences, boost sales, and drive conversion.
  • Hands-on experience with SaaS platforms (e.g., BigCommerce, Shopify), CDP/CRM systems (e.g., Insider, Klaviyo), and Google Analytics.
  • Familiarity with best practices in retail eCommerce and CRM strategies, with a focus on SEO/SEM and performance marketing.
  • Experienced in both creative digital marketing (e.g., EDM, Campaigns) and performance optimisation.
  • Confident in influencing and networking, able to communicate effectively to meet KPIs and ROI.
  • Strong leadership, consulting, and organisational skills; able to align teams around eCommerce and CRM initiatives.

About Us:


Laser Clinics Australia is a leading provider of external beauty solutions, helping clients feel confident, inside and out. We offer a dynamic and supportive work environment where your contributions are valued, and your potential is limitless.


What We Offer:



  • Heavily discounted treatments in-clinic (up to 70% off RPP).
  • Quarterly complimentary Skinstitut products.
  • Access to Employee Assistance Program (EAP).
  • 4 days in the office, 1 day working from home.
  • Centrally located office in the heart of North Sydney.

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