Content Strategist: Digital Media Specialist
1 week ago
Overview
The Australian Broadcasting Corporation (ABC) is seeking a talented Content Strategist to join our Digital News team.
This role offers the opportunity to shape how Australians consume news and information across digital platforms.
About the Role
In this dynamic position, you will be responsible for curating and producing captivating content tailored for social media platforms.
You will participate in community management activities and collaborate with cross-functional teams to bring our digital news offerings to life.
Your Key Responsibilities
- Craft compelling narratives leveraging the power of social media and innovative distribution strategies to engage audiences.
- Analyse data and audience insights to optimize content distribution and drive engagement across multiple channels.
- Collaborate with journalists, editors, and designers to develop engaging stories that resonate with diverse audiences.
- Stay ahead of emerging trends and technologies in the digital landscape.
About You
To succeed in this role, you will need:
- A deep understanding of social media platforms and their communities.
- Exceptional storytelling skills and attention to detail to ensure accuracy and alignment with ABC's journalistic standards.
- Ability to effectively moderate comments and engage meaningfully with the online audience.
- Proven experience in data analysis and audience insights to inform content strategy.
- A collaborative spirit and ability to work in a fast-paced, deadline-driven environment.
What We Offer
- A competitive salary range of $92,000 - $99,000 per annum.
- Paid parental, carer's and supporting partner leave.
- Salary packaging.
- ABC Mentoring program.
We Are an Equal Opportunities Employer
The ABC values diversity and inclusion. Applications are encouraged from Indigenous Australians, people from diverse cultural and linguistic backgrounds, people with disability and LGBTQA+ individuals. The ABC aims to achieve a gender-balanced workforce.
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