Head of Ecommerce Operations

4 weeks ago

Waverley Municipal Council, Australia Koh Full time
About Koh

Koh is a pioneering eco-friendly cleaning brand that envisions a world where cleaning is a no-brainer. We strive to make cleaning simple, safe, and sustainable. As Australia's largest ecommerce eco cleaning brand, we're committed to disrupting the status quo through innovation.

Job Title: Head of Ecommerce

We're seeking a highly skilled and experienced Head of Ecommerce to drive our online growth and enhance the digital shopping experience for our customers. As a key member of our team, you'll play a pivotal role in driving the performance of our ecommerce channel, with a focus on conversion optimisation, international expansion, sales forecasting, content management, and customer experience initiatives.

Responsibilities:
  1. Manage the day-to-day operations of our ecommerce platforms, including product management, content updates, and trade optimisation.
  2. Plan and execute the trade calendar, ensuring promotions are successfully launched onsite.
  3. Monitor and analyse performance of ecommerce platforms, identifying opportunities for improvement across marketing channels and platforms to ensure forecasts are met.
  4. Develop and implement a website content strategy that aligns with the marketing calendar and overarching communication strategy, incorporating best practice SEO strategies.
  5. Develop sales forecasts, analysing historical data and market trends to inform projections.
  6. Identify opportunities to enhance the customer experience from discovery through to post-purchase.
  7. Utilise tools and methodologies like A/B testing, user experience analysis, and customer journey mapping to enhance website performance and customer satisfaction.
  8. Manage in-house CRO testing, prioritisation, and reporting.
  9. Understand operational requirements, including back-end systems integrating product information management, store data, inventory, dispatch, and delivery partner capabilities.
  10. Implement best practice SEO initiatives in collaboration with the performance marketing team.
  11. Work in partnership with the Performance marketing team to drive continued growth and profitability through paid channels.
  12. Utilise web analytics tools to track website performance and user behaviour, providing regular reports and insights to stakeholders.
  13. Maintain data integrity and support the business with best practice utilisation of this data.
About You:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience of 5+ years in ecommerce management, preferably within consumer goods.
  • Strong understanding of ecommerce platforms, trade management, website operations, and customer experience.
  • Extremely proficient with Shopify.
  • Proficiency in web analytics tools such as Google Analytics, Looker Studio.
  • Understanding of web design and UX standards.
  • Project Management and implementation experience.
  • Experience in sales forecasting.
  • Excellent communication and collaboration skills.
  • Highly analytical with a passion for innovation and continuous improvement.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Hands-on and in the detail.
Perks of Working at Koh:
  • Enjoy complimentary Koh products and receive a discount code for family and friends.
  • Convenient location (with amazing city views) at Westfield, Bondi Junction.
  • Monthly office lunches to connect and celebrate as a team.
  • Early finish on Fridays to roll into the weekend.

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