Strategic Engagement Leader, Digital Media
2 weeks ago
The Strategic Engagement Leader will guide onboarding and user retention initiatives for SBS On Demand.
Through extensive cooperation with diverse stakeholders, they will ensure that engagement objectives are central to the SBS On Demand product and curation strategy, aligned to the broader SBS content and marketing strategies.
Key Responsibilities:- Develop and execute a comprehensive engagement strategy to drive user adoption, retention, and satisfaction on SBS On Demand.
- Leverage data analytics tools and user behaviour analysis to gain insights into user engagement patterns, preferences, and trends.
- Lead a high-performing team of engagement and analytics specialists.
- Collaborate with product, curation, and marketing teams to develop effective user onboarding and retention strategies.
We're looking for a talented individual with a proven track record in driving product engagement and retention in the digital media industry or a related field.
A strong analytical mindset and excellent leadership and collaboration skills are essential.
What We OfferSBS is a purpose-led organisation that values diversity and inclusion.
We offer a range of benefits, including health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and free gym membership for Sydney-based employees.
We also promote from within and provide training opportunities for career growth.
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