Retail Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Retail Marketing Strategist

We are seeking a skilled retail marketing specialist to lead the planning and execution of integrated campaigns across retail, digital and traditional channels.

  • Develop seasonal campaigns that drive brand visibility, customer engagement and sales through cohesive marketing strategies.
  • Manage in-store activations, promotional activity and local area marketing to support sales growth.
  • Oversee production and distribution of visual merchandising and campaign assets including windows, signage and packaging.
  • Build and maintain brand partnerships, retail collaborations and influencer/ambassador programs.
  • Plan and execute influencer-led activations and retail events to grow brand awareness and traffic.
  • Oversee photo studio output including campaign shoots, eCommerce photography and content delivery.
  • Manage creative briefs and rollouts with designers ensuring high-quality brand collateral across all channels.
  • Collaborate with store teams, centre marketing and external agencies to execute campaigns on time and within budget.
  • Track and report on campaign performance, influencer ROI and competitor activity to inform future strategy.
About This Role:

This is an exciting opportunity for a motivated and experienced retail marketing professional to join our team.

Requirements:
  • 4+ years' experience in retail marketing, brand or campaign management.
  • Proven ability to manage in-store activations, VM assets and campaign rollouts.
  • Experience in influencer marketing, background in content production and pre-production highly regarded.
  • Strong creative briefing, project management and stakeholder engagement skills.
  • Ability to thrive in a fast-paced retail environment with excellent attention to detail.

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