Marketing Professional
2 weeks ago
The role description outlines the qualifications, licenses and specific requirements of the position. If you are interested in this job, we encourage you to read the attached role description and speak with the contact officer.
Key responsibilities include researching audience needs and staying up-to-date on marketing trends and tools to inform the development of evidence-based strategies.
This includes analyzing audience and marketing performance data that supports State Library's marketing efforts, including audience surveys, market research, building databases, working with marketing data, campaign and channel evaluations and analytics reports.
The role also involves supervising work, managing the CRM (Raiser's Edge) and coordinating external audience research programs, including liaison with stakeholders and sharing findings.
Additionally, the role requires representing State Library on internal and external user groups, committees, programs and working groups, including collaborating with communities of practice, industry bodies, government organizations and targeted specialist marketing services.
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