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E-Commerce Strategist
2 months ago
We are seeking a highly skilled E-Commerce Strategist to join our team at Black Star Pastry. As a key member of our digital marketing team, you will be responsible for driving our e-commerce channels and ensuring a seamless user experience for our customers.
Key Responsibilities- Technical Operations: Oversee and maintain the technical and functional operations of our online platforms to ensure a flawless user experience.
- Customer Experience: Advocate for enhancements in our online customer experience and e-commerce capabilities, ensuring that our customers have a positive and engaging experience.
- Content Management: Coordinate with delivery partners to ensure that our content is up-to-date on their platforms.
- Customer Support: Take charge of inquiries, guiding customers from first contact to final delivery, and providing exceptional customer service.
- Brand Representation: Champion our brand at expos and fairs, driving brand recognition and customer engagement.
- Market Research: Identify trends and work to collate feedback and informative reports to help drive the ideation of new approaches and even new product development.
- Process Improvement: Based on feedback from our online customer pool, make appropriate recommendations on improvements to in-store processes that will enhance the overall online shopping experience.
- E-Commerce Campaigns: Craft and execute dynamic communications and notifications to drive traffic, expand our customer base, and boost sales.
- Audience Segmentation: Create tailored audience segments and personalized content to elevate engagement and conversion rates.
- Digital Marketing Calendar: Maintain the digital marketing calendar, ensuring that the wider team is informed of all scheduled activities.
We are looking for a highly motivated and experienced E-Commerce Strategist who is passionate about digital marketing and the online customer experience. If you have a Bachelor's Degree in Digital Marketing, Business, or a similar field, and at least 2 years of experience in a related role, we would love to hear from you.
- Hold a Bachelor's Degree in Digital Marketing, Business, or a similar field.
- At least 2 years of experience in a related role.
- Excellent English language skills and top-notch communication abilities with a copy-writing flair.
- Enjoy working with others and tackling problems with creative thinking.
- Excel at multitasking and have great organizational skills.
- Paying attention to detail and loving being part of a team.
- Leading with confidence and managing your time like a pro.
- Having a hands-on, adaptable approach to business needs.
Black Star Pastry has been a beloved Sydney institution since opening its first boutique patisserie in Newtown in 2008, famously known for our Strawberry Watermelon Cake. With four stores in NSW and three in Victoria, along with a state-of-the-art Production Kitchen in Alexandria, we continue to delight customers with our innovative pastries and desserts.
We are a dynamic team in a thriving business known for its iconic desserts. You'll have the opportunity to make a significant impact on our e-commerce strategy, working in an environment that values creativity, collaboration, and innovation, and offers fantastic benefits that include:
- Additional Annual Leave Day for your birthday–and a cake to celebrate your day.
- Additional Well-being Day.
- Free, confidential counselling support through an external provider.
- Great team culture–we are diverse, inclusive, and believe our people are our biggest asset.