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Salesforce Marketing Business Analyst
2 weeks ago
Tata Consultancy Services is seeking a skilled Salesforce Marketing Business Analyst to join our team. The ideal candidate will have expertise in Marketing Cloud configurations, OOTB features, and Email Studio, Mobile Studio, Engagement, Personalization, Cloud pages, and Data Extensions.
Key Responsibilities:
- Develop persona-based journeys for personalized customer experiences
- Configure Marketing Cloud settings to meet business requirements
- Ensure seamless integration and data migration with SFMC
- Assess and articulate business needs in Salesforce terminology
- Familiarity with Governor limits and Platform limitations of Salesforce
To succeed as a Salesforce Marketing Business Analyst, you should have:
- Expert-level understanding of Salesforce Marketing Cloud and Energy and Utility Industry
- Well-versed knowledge of Email Studio, Mobile Studio, Engagement, Personalization, Cloud pages, and Data Extensions
- Detailed knowledge of Integration and Data migration with SFMC
- Able to gauge OOTB/Configuration and customization based on requirements
We offer a dynamic work environment and opportunities for growth and development. If you're passionate about marketing automation and have the skills to match, we encourage you to apply.
