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Online Retail Director

3 weeks ago

Gold Coast, Queensland, Australia beBeeRetail Full time $130,000 - $150,000
Job Overview

This role involves leading the online retail strategy across multiple platforms, driving revenue growth and enhancing user experience.

The ideal candidate will have a strong background in e-commerce, with a deep understanding of conversion rate optimisation (CRO), search engine optimisation (SEO), email marketing, and paid performance marketing.

Main Responsibilities:
  • Develop and execute a comprehensive online retail strategy to drive revenue growth and improve customer engagement.
  • Optimise website user experience and conversion rates through data-driven insights and analytics.
  • Lead digital marketing campaigns, including email marketing and social media promotions, to increase brand awareness and sales.
  • Collaborate with cross-functional teams to develop merchandising, pricing, and product strategies that meet customer needs and drive business results.
  • Analyse data to inform business decisions and drive continuous improvement, ensuring the team stays ahead of industry trends and competitor activity.
Requirements:
  • A minimum of 5 years of e-commerce experience, preferably in a leadership role, with a proven track record of scaling direct-to-consumer (DTC) brands.
  • Expertise in using Shopify or similar e-commerce platforms to drive business growth and enhance customer experience.
  • A strong grasp of CRO, SEO, email marketing, and paid performance marketing strategies to drive conversions and sales.
  • A natural leader who thrives in fast-paced, dynamic environments and can motivate and inspire team members to achieve their best work.