
Social Media Strategist
1 day ago
Job Overview:
We are seeking a seasoned professional to lead our social media strategy and content calendar for Australia, New Zealand, and Southeast Asia. This is an exciting opportunity for a motivated and creative individual to develop and execute world-class content that resonates with players and supports campaign objectives.
As Senior Social Media Specialist, you will be the primary owner of our social channels across ANZ and SEA. You will work closely with global and regional stakeholders across Marketing, PR, Influencer, and Content to amplify franchise beats, support commercial priorities, and celebrate player passion.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy that aligns with business objectives.
- Localise and originate content across platforms (Meta, X, TikTok, YouTube) that resonates with players and supports campaign objectives.
- Manage the day-to-day publishing of content, community interactions, and player engagement across our social channels.
- Collaborate with cross-functional partners (Marketing, PR, Influencer etc) on regional activations and campaign execution.
- Track, report, and analyse key social KPIs (reach, engagement, sentiment) and provide insights to optimise strategy.
Requirements:
- 6+ years of experience managing social media channels in a fast-paced marketing or community role.
- Proven experience managing content and engagement across all major social platforms — including Meta, X (Twitter), TikTok, and YouTube.
- Strong editorial and copywriting skills, with proven ability to write in-brand and in-tone.
- Familiarity with social and content tools (e.g. Sprinklr).
- Comfortable working across time zones and with global counterparts; able to operate with autonomy and initiative.
- A collaborative team player who thrives in cross-functional environments.
Success Metrics:
- Strong growth in regional social KPIs (reach, engagement, sentiment).
- Delivery of locally relevant content and activations that connect us with regional player communities.
- Establishment of a clear, consistent voice for our franchises across ANZ & SEA.
- Trusted partner across APAC and Global teams, with strong cross-functional relationships and collaborative impact.
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