Data Insights Manager

5 days ago


Council of the City of Sydney, Australia Funnel Full time

About the Role

As a key member of our team, you will play a crucial role in establishing and managing Funnel's Measurement Consulting function for the APAC market. This position requires a strong technical background and excellent communication skills to partner with clients and help them adopt best-in-class marketing measurement solutions.

  1. Partner with clients to identify their measurement needs and develop tailored strategies to meet those needs.
  2. Customize measurement models using internal self-service MMM and triangulation systems.
  3. Consult on measurement strategy and operations, providing expert guidance on data-driven decision-making.
  4. Design and implement learning agendas in partnership with clients, focusing on data literacy and measurement maturity.
  5. Help clients leverage Funnel's products to maximize return on investment and achieve business goals.
  6. Present results and recommendations to clients, including senior management.
  7. Create case studies and share best practices internally and externally to drive industry innovation.
  8. Stay up-to-date on industry trends and client demands, influencing product development and strategy to ensure our offering meets market demand.

Your Expertise

We are looking for an empathetic and communicative professional with a solid grasp of data generation processes and hands-on experience in team management and recruiting. Your ability to connect with clients and understand their measurement maturity sets you apart in client conversations.

Requirements

  • 5-7 years of experience in marketing analytics, at least 2 years working with advanced measurement solutions.
  • At least 2 years of experience leading and managing data analytics teams.
  • Knowledge of modern methods for marketing measurement, such as Marketing Mix Modeling, Multi-Touch Attribution, and (quasi-) experimental methods.
  • At least one year of practical experience with developing MMM or data-driven MTA models.
  • Data Wrangling and Visualization skills (SQL, Excel, Tableau...).
  • Bachelor's degree in a related field (e.g. Computer Science, Economics, Business, Mathematics, Statistics, Machine Learning or Data Science).
  • Excellent communication and presentation skills.
  • Excellent English language proficiency.


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