Brand Development Manager

7 days ago


Brisbane, Queensland, Australia Employment Office Australia Full time
About Employment Office Australia

We're a leading recruitment agency dedicated to delivering exceptional results for our clients. Our innovative approach combines AI-powered technology with expert recruitment specialists to connect businesses with top talent.

The Job

We're seeking a highly skilled Brand Development Manager to join our marketing team. In this role, you'll be responsible for developing and executing multi-channel campaigns that drive engagement, conversions, and leads.

Your primary focus will be on creating compelling marketing materials across multiple formats, ensuring messaging is captivating and conversion-focused. You'll work closely with our sales teams to develop aligned marketing strategies that support revenue growth and customer acquisition.

Key Responsibilities:

  • Email Marketing & CRM – Design, execute, and optimise email campaigns that engage leads and nurture existing clients.
  • High-Volume Cold Email Outreach – Implement targeted cold email outreach strategies to expand market reach and generate new business.
  • Creative Content & Copywriting – Develop engaging marketing materials across multiple formats, ensuring messaging is captivating and conversion-focused.
  • Sales-Driven Strategic Marketing Execution – Develop and implement marketing strategies that support sales objectives and lead generation.
  • Brand Management & Positioning – Ensure consistency in messaging and positioning across all channels while balancing creativity with strategic brand alignment.
  • Paid Advertising Strategy – Provide strategic direction for paid advertising campaigns across platforms like LinkedIn and Google.

Requirements:

  • Minimum 3 years of experience in marketing, with a strong focus on email marketing, high-volume cold outreach, content creation, and campaign execution.
  • Experience collaborating closely with sales teams to develop and execute aligned marketing strategies.
  • Proficiency in marketing automation tools, CRM platforms, and lead generation tools.
  • Strong copywriting and content creation skills across multiple formats.


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