Marketing Specialist
7 days ago
We are seeking a skilled and proactive Marketing Specialist to support marketing activities across two brands. This role offers hands-on experience in B2B marketing, from event coordination and campaign management to social media and marketing operations.
This is a great opportunity for a marketer with a few years of experience looking to expand their generalist skill set, working directly with the Marketing Director in a flexible, hybrid role.
About the Role- Social Media: Assist in executing LinkedIn content strategies to boost brand awareness and lead generation.
- Content Creation: Develop engaging carousels, videos, and captions that resonate with our target audience.
- Website Management: Update, optimize, and publish content on WordPress, ensuring SEO best practices.
- Digital Advertising: Execute and monitor paid campaigns across LinkedIn and Google Ads to increase lead generation.
- Analytics & Reporting: Track and measure marketing performance, providing insights for improvement.
- Events & Webinars: Support planning and execution of in-person and virtual events, including client events, roundtables, webinars, and product launches. Coordinate logistics, manage guest lists, and oversee event communications. Assist with post-event follow-ups, reporting, and content repurposing.
- Email Marketing: Assist in developing and managing campaigns, including segmentation and tracking.
- CRM Management: Maintain accurate data tracking and lead nurturing within HubSpot.
- General Support: Take ownership of daily administrative tasks to keep marketing initiatives running smoothly.
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Performance Marketing Specialist
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